[Wednesday, September 22, 2004 1:07:00 pm]
[Wednesday, September 22, 2004 1:07:00 pm]
Outstanding Merchandising Achievement Award
(OMA) in the U.S. Point Of Purchase Advertising
International (POPAI) hosted the OMA Award
presentation as part of Advertising Week and
honored the Gold OMA award winners with engraved
statues.
"We are very enthusiastic about receiving this
distinguished Gold OMA award," says Thomas
Salkowsky, Manager, Consumer Events. "This state
of the art wireless technology enables us to
connect with potential clients on their terms in
locations they visit."
The award-winning X3 kiosks were developed to
generate "buzz," build brand awareness and
promote the new BMW X3, which launched in
February of this year. The kiosks enable BMW to
be strategically located where potential clients
are likely to gather - i.e. Jet Blue Terminals,
Virgin MegaStores, ESPN Zones, Galyans Sports
and Outdoor Centers and similar locations. The
wireless technology imbedded within each kiosk
allows BMW to track prospective leads in real
time, tailor the message and graphic
presentation points to each specific location,
and monitor those under-performing kiosks to
relocate them to higher performance locations.
"BMW continues to develop innovative approaches
to communicate with potential clients and these
kiosks are another example," says Thomas
Salkowsky.